Family and Friends at Christmas and New Year – but on Holiday as Well?

New Research into Villa Holidays

Summary

27% of family or friendship groups who decide to go on a self-catering villa holiday start the discussions at Christmas and New Year.

65% of people highly recommend a self catering villa holiday with friends and or family.

14% said they’d never go on a villa holiday again with some saying it was one of the ‘worst holidays of their life’.

Over 85% of people said the key decision was: who went on the villa holiday.

60% of people who did not enjoy their villa holiday went away with friends.

59% of people who didn’t like their holiday or wouldn’t go again blamed the villa itself, particularly the location.

70% of ALL surveyed stated they would have preferred a location which didn’t require a car and was close to restaurants, bars and entertainment

35% of respondents said they had a great time but their older children (16-25) didn’t.

Research Findings

A Villa holiday can be the best, or worse, holiday experience of your life according to new research by TotalBenidorm.com.

Research into over 200 families and groups who have taken a villa holiday revealed the good, the bad and the downright ugly on how the trip went.

David Titmuss, of TotalBenidorm.com, said, “Our on-line survey of people who have been on a villa holiday revealed fantastic experiences but also tales of strife, fall-outs and even illicit romance!”

Over 27% of family or friendship groups who decide to go on a self-catering holiday start the discussions at Christmas and New Year.

When friends and family are together, fuelled by Christmas cheer and alcohol, it seems like such a great idea to take a villa and go on holiday together for one or two weeks. However, from there on in that’s where things can go either uphill, or down.

“Quite frankly, a self-catering villa holiday has to be well researched and planned. You have to think how people would get along – and who wouldn’t – and choose the destination very carefully” said Titmuss of TotalBenidorm.com.

The research found that:

65% of people highly recommend a self catering villa holiday with friends and or family.
It is clear that Villa Holidays are loved by people who feel they have the right mix of guests in the group and the right location. However,

14% said they’d never go on a villa holiday again with some saying it was one of the ‘worst holidays of their life’.

Whilst it is easy to guess what the good times are like on holiday, those that don’t enjoy it had a long list of negatives:

Bossy Organisers
Other people’s kids
No freedom
One person/people who caused problems
Not much to do if you don’t sunbathe
Reliance on group transport
Lazy people – not doing any chores
Pressure cooker atmosphere
Unfair choice of rooms
Money arguments

The conclusion of the research is that there are two major decisions to make (apart from budget) to make a group villa holiday a success:

DECISION ONE – WHO GOES?

85% of people said the key decision was: who went on the villa holiday.

One respondent said; “Our Uncle always has a twinkle in his eye at Christmas but he turned into a lazy, indolent, tight, nightmare of a man on day 3 of the holiday.”
Another respondent said, “Jenny, our ‘high spirited’ friend and so much fun on New Year’s, was too much to handle at 10 am when you are suffering a hangover and really ruined things after trying to grab someone else’s husband one evening!”

The conclusion of many in the research was that you can save yourself a lot of time, and guarantee a good holiday, by being very careful on your choice of holiday guests.

Family dynamics are different to groups of friends. Family members tend to be more open and forthright but this behaviour every day for 14 days can be too much for some. Whilst the family know each other well, the fact is that many have not lived together for a long time. Old grievances and issues may come to the fore and – if the ‘wrong’ villa is chosen – there could be no escape to calm down.

60% of people who did not enjoy their villa holiday went away with friends.

Whilst issues were varied, all appeared to be routed in the fact that dissatisfied people didn’t ‘know’ their friends as well as they thought. The most often quoted problem in the research (24%) was division of duties (someone has to clear away the plates) and concerns about ‘fairness’ whether that was who had which room or straight forward money squabbles. Overall it was clear that friendship groups in a villa can be too ‘full on’ in a villa located on its own – there being no form of ‘escape.’

DECISION TWO – WHERE?

59% of people who didn’t like their holiday or wouldn’t go again blamed the villa itself, particularly the location.

Comments included: ‘boring’, ‘remote’, ‘cut off’ and and one summed it up by saying, “the villa didn’t allow anyone their own space when things got too ‘hot’ to handle”.

It appears that friendship groups had more of an issue with the remoteness of many villas and the fact that location restricted their freedom and choice.

One respondent said, “We work hard all year for our holiday and sometimes we’d have liked to walk along the beach by ourselves and visit a few bars. Just us, not all 10!

Another quote was, ‘We’d spend ages deciding what to do and how to get there. Then it turned into a logistical nightmare to arrange transport. That, coupled with people who just can’t be on time, drove me up the wall. All I wanted was a few beers in a bar, not a NATO exercise.”

Groups of Friends often blamed one or two people on raising the temperature of the holiday and the length of time together turned a ‘niggle’ into a ‘festering sore’ according to one respondent.

70% of ALL surveyed stated they would have preferred a location which didn’t require a car and was close to restaurants, bars and entertainment.

TotalBenidorm.com stress that the majority of people in the survey enjoyed their villa holiday but there are aspects which could improve upon the experience. Transport and the ability to explore both as a group or in couples was often stated as ways a holiday could have been improved.

35% of respondents said they had a great time but their older children (16-25) didn’t.

The Bank of Mum and Dad operates on holiday as it does at home and many families choose to take their grown up kids away and a villa holiday can keep the costs of accommodation down. However, it appears that today’s independent older teenagers and young adults appreciate their villa holiday for half of the time and would like to ‘get away and have fun’ for the other half.

The Perfect Villa Holiday

The majority of people – over 70% – said that their ideal villa would be one where:

They had their own space – especially a private bathroom and somewhere away from the others when they needed it.
Different areas – one communal space either outside or in can be too much after a few days.
No need for transport – hillside villas made some feel trapped and some missed taking a walk to local shops and bars.
Something else to do in the villa – for many laying in the sun or swimming in a pool is not enough even for one week away.
Clearly understood and accepted ‘rules’ – people wished they’d set the ground rules before they went away regarding money and especially household chores.

A New Type of Villa Holiday

After conducting the research, TotalBenidorm.com believes that the popularity of villas nearer to resorts which have restaurants, bars, shops and entertainment within easy walking distance will become more favoured by families and groups of friends considering a villa holiday. Also, the provision of beds isn’t going to be enough – there needs to be more to entertain in the villa.

The holiday site currently features ‘Casa Mariposa’ as the perfect type of villa which will become more popular in future. The villa features a Games Room with a full sized snooker table, a cinema and a bar. Each bedroom suite offers private bathrooms and there are 4 terraces so that people can be together or sometimes apart.

Just as important, the location of Casa Mariposa means people can walk to bars and restaurants in the little known and exclusive area of Poniente beach on the Benidorm bay. If some want authentic Spanish cuisine there are hundreds of restaurants in the Old Town. Younger members of the villa party can venture further to the bright lights of the English area.

David Titmuss of TotalBenidorm.com (owned by Via Groupo S.L. of Spain) said, “Our research tells us people want choice and freedom as well as time with their family and friends on holiday. We’re on the hunt for more villas that offer something everyone seems to want in Benidorm and other major holiday resorts and we will be developing new sites which offer just that.”

END

The research was carried out on-line after selecting people who had been on a villa holiday in the last 12 months. The release of data has been selected from the results of this research.

The Poniente Beach area of La Cala Benidorm is one of the most exclusive areas in Spain and features a number of £multimillion properties mostly owned by Spanish. The Beach is one of the cleanest and highly rated beaches in Europe. The English area of Benidorm is 3 miles from the Villa; ‘Casa Mariposa’.

TotalBenidorm.com features information on all types of holidays in Benidorm. The site is owned by Via Groupo S.L. of Spain who are developing new travel sites offering resort based Villa Holidays in Spain and in other countries to meet demand.